PELLlOT Lunar Peaks Experience Store, Shanghai Xintiandi

• 分类

  在建或已建项目 零售空间

• 年份

  2025

• 奖项

  金奖

• 项目地点

  Shanghai, China

• 项目时间表

  2025-09-01

• 设计师

  Design Firm: PELLIOT Outdoor Sports Group Co., Ltd. / Designer: YUFEI GUO (ZAOYING)

• 设计公司/团队所在地

  Beijing, China

• 项目概述

  The project integrates mountains, sea, and travel elements to create an immersive outdoor cultural hub. The facade features dynamic wilderness visuals, symbolizing the coexistence of city and nature. Inside, the spatial flow follows the themes of TRAVEL, SERVICE and RECORDS, with interactive installations and the 8848 Mobile Museum recreating the Everest summit scene to enhance immersion and product engagement. Smooth circulation guides visitors through an explorative outdoor cultural journey.

• 设计理念声明

  The design centers on “embracing nature,” creating a space for outdoor enthusiasts and potential users to aspire, experience, and share. Through spatial layering and interactive elements, it conveys the grandeur of mountains and sea and the power of nature, awakening visitors’ reverence and desire to explore. The overall design reflects harmony between humans and nature, inspiring adventure and emotional connection, strengthening the bond between brand and users.