New Balance Golf Retail Concept Design

• 分类

  在建或已建项目 零售空间

• 年份

  2025

• 奖项

  金奖

• 项目地点

  Shenzhen Mission Hills

• 项目时间表

  2025-04-25

• 设计师

  PLATFORM72 Creative . / Angela Lin、Gary Yep、Teresa Sun、Kevin Hou

• 设计公司/团队所在地

  PLATFORM72 Creative . / Shanghai

• 项目概述

  This project presents a conceptual retail space design for New Balance Golf, situated within Shenzhen Mission Hills Golf Club. The integrated retail environment combines product display, experiential areas, and social functions. Spanning 50 square meters, the project has been successfully completed and is now operational.

• 设计理念声明

  Youthful Reinvention of Golf Retail Space: New Balance Golf's new space breaks traditional stereotypes by adopting the "Urban Fashion Golf" concept. It replaces classic dark woods and classical elements with stainless steel, acrylic, and cement paint, creating a futuristic narrative through material contrast. Through this innovative approach, the design team aims to establish a new golf retail paradigm that combines a sense of style with futuristic appeal.